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Field notes

Notes from the work

What we're figuring out putting AI into real businesses. The wins, the dead ends, and the stuff nobody tells you.

June 2, 2026 · 6 min read

Why most AI pilots stall after the first ship

Most teams ship one AI pilot, declare victory, then stall. The second build is where ROI compounds, or where the program dies. Here's what we've learned shipping inside real businesses.

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May 20, 2026 · 5 min read

What it takes to build a voice agent that actually books jobs

A voice agent that answers is easy. One that books real jobs into your dispatcher at 2am is a different build. Here is what separates the two.

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May 8, 2026 · 4 min read

Measure the workflow before you automate it

The cheapest way to waste an AI budget is to automate a workflow no one measured. Start with the number, then build.

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